A Podcast Soars To New Heights!
Higherside Chats, a moderately successful podcast came to us desiring to: 1) increase paid subscriptions; and 2) increase content downloads. Operating from a basic WordPress site, Higherside had plateaued.
Our work included a complete re-branding protocol, including a newly designed, fully optimized website, with corresponding SEM, and a strategic social media campaign. We intentionally designed each piece to enhance User Experience. Using specific imagery and content we invoked a feeling in visitors that they are connected to the “strange” that is The Higherside Chats.